Content playbook
Create contentSEO content writing guides for better AI-assisted drafts
Practical guidance for planning SEO briefs, reviewing generated drafts, and preparing articles for publication.
Search Intent
Match the article promise to the reader's real job before choosing headings.
- Informational pages should define, compare, and teach.
- Commercial pages should clarify choices, criteria, and tradeoffs.
- Transactional pages should reduce decision friction and next-step doubt.
Brief Quality
Give the generator a narrow target so the plan can stay coherent.
- Use one primary keyword and up to three supporting keyword themes.
- Write the content angle as a specific editorial promise.
- Add external links only when they are trustworthy source material.
Editorial Review
Treat AI output as a strong draft that still needs source and tone checks.
- Check that every section answers the heading without drifting.
- Remove repeated claims before copying Markdown into a CMS.
- Review examples, numbers, and brand claims before publishing.
Visual Planning
Use image recommendations to plan screenshots, diagrams, and explainers.
- Prefer diagrams for workflows and comparisons.
- Prefer screenshots for product or platform walkthroughs.
- Keep alt text descriptive, short, and tied to the article context.
Editorial Workflow
A compact sequence for moving from a vague topic to a useful publishable draft.
Brief Heuristic
Strong articles usually start with one clear reader problem.
If the topic can answer many unrelated questions, split it into a series. Use article groups to keep that series together.
If the topic sounds broad but the keyword is specific, let the keyword decide the scope and move extra ideas into future briefs.
Before Generation
- Domain and industry match the target site.
- Topic and primary keyword describe the same page promise.
- Intent, content type, and word count fit the expected reader depth.
- Notes include required exclusions, audience context, or brand constraints.
Before Publishing
- Intro states the value clearly within the first few paragraphs.
- Headings progress from context to decision support or execution.
- FAQ answers are direct and do not repeat full body sections.
- Markdown, links, and image prompts are ready for the target CMS.